17 Reasons Home Staging Works

Posted Jan 31st, 2017 in General

Professionally staged homes generate more viewers and sell faster than un-staged properties, and staging costs less than the cost of reducing your home’s price if it does not sell quickly.

dining room chandelier professionally staged

  1. You only get one chance to make a first impression – first impressions occur within seconds of entering a home
  2. Photos of professionally staged listings look better on MLS, in print, and web media (~RESA)
  3. 91% of buyers begin their home search on the internet (~National Association of Realtors)
  4. Average buyers see an average of only 10 houses (~National Association of Realtors)
  5. Staging before you market gets your property on buyers “must see” list
  6. Professionally staged homes generate more viewers
  7. Buyers want to walk into a house and immediately envision themselves living there (~Timothy Badgley – Acanthus Interiors)
  8. Professionally staged homes present and show better than competing un-staged homes (~RESA)
  9. 63% of buyers are willing to pay more money for a house that is move in ready (Maritz Research Staging Poll)
  10. Staging shows buyers the true potential of properties
  11. Professionally staged homes that were staged before going on market on average received their first offer within 26 days. Homes that were not staged were on the market 166 days before home owners decided to have them professionally staged. After staging homes, on average, sold in 32 days (~RESA 2012 study)
  12. Staged properties will sell faster when compared with homes that have not been staged. From the date of listing until the day of closing, home staging shortens this time frame, even in a slow real estate market (~RESA)
  13. Buyers view professionally staged listings as “well-maintained’. (~RESA)
  14. Realtors recognize that professionally staged listings are “move-in” ready and are inclined to show staged properties. (~RESA)
  15. Buyers would rather pay more for a home than spend the time to renovate after purchase (~Maritz Research poll)
  16. There are less reasons for buyers to ask for price reductions / concessions
  17. Professionally staged listings “STAND-OUT” in prospective buyers’ minds. (~RESA)